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| Created by Greenpeace UK |
1. Describe the logo using the language of the Elements and Principles of Design.
The logo is made using different shades of yellow and green to make the BP logo. It is composed of repeated shapes that are overlapping each other and makes a flower pattern. The different shades of colours help contrast the Earth inside the garbage can. The Earth is coloured in black and shows a dripping effect which represents the oil spill.
2. Describe the symbols used in the logo. Why did the graphic artist use such imagery?
The main symbols that are used in the logo is the BP logo to show that they are main target of this logo. The artist also included a picture of the Earth covered in oil inside a trash can which is telling us that BP really made a huge damage to our planet and when something is damaged, we throw it away.
3. What does this logo say of BP's coroporate identity?
What this logo is saying about BP's identity is that it kills the earth. Once something like this happens, we "throw" it away because there really is no more solution to this problem. Luckily, we have scientists and other marine experts that make possibilities happen such as cleaning up the oil and etc.
I really like the picture you used. It stands out and this logo really means a lot. The way the artist connected everything together is amazing. How the plant is going into the trash can and BP stand for "Bye Plant".
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